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Jenson Button’s dad recovers his lost Ferrari sports car

January 20, 2011 By Andrew Lloyd Leave a Comment

Police in Italy have reunited Jenson Button’s dad with his Ferrari after the 65-year-old reported the luxury sports car missing.

The authorities initially believed the red Ferrari 550 Maranello sports car had been stolen, however within the 24 hours, the police found the vehicle parked on the sea front at a town on the Italian Riviera. The car was completely undamaged and didn’t appear to show any signs of a break-in as the windscreen and locks were untouched.

Witnesses have been quoted in the press as saying that the Ferrari had been parked in the same position all night, prompting the suggestion that the sports car hadn’t been stolen at all, but the driver had simply forgotten where he’d parked his car.

John Button, the father of Formula One racing car driver Jenson Button, returned to his home in Monte Carlo after reporting his top of the range Ferrari missing. The police had the vehicle transported back to its owner after recovering the sports car the following day.

It’s believed John Button, an ex-rally driver, had taken a trip to the Alassio town on the Italian Riviera for weekend away when the car went missing. The Ferrari was taken back to the 65-year-old’s Monte Carlo home on the back of a transporter lorry.

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Ferrari sales booming in China

January 6, 2011 By Andrew Lloyd Leave a Comment

Ferrari has reported a strong year of sales in China, selling almost 300 luxury sports cars in the country over the course of the last year.

The luxury car maker estimates that 2010 sales in China are 50% higher than the previous year. The healthy sales figures from China puts the country into the top 5 international markets for Ferrari when the revenue from Hong Kong and Taiwan are combined.

To celebrate the success of the past year, Ferrari are holding a special event on January 14th in Shanghai where the 999th Ferrari customer will be commemorated as 9 is regarded as a very lucky number in Chinese culture.

Since launching their first ever dealership in China 6 years ago, Ferrari has been concentrating their efforts on developing their brand in Asia. Last year the car maker chose to hold their first ever debut of a new model, the 599 GTO, in the China at the Beijing Auto Show and are currently planning to introduce the Ferrari Challenge Racing Series to Asia within the coming year which will help further boost the Italian car maker’s profile.

As well as developing the racing challenge in the New Year, Ferrari is also planning to launch a number of new dealerships to help support sales growth in 2011.

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Ferrari World in Abu Dhabi prepares for its grand opening

November 2, 2010 By Andrew Lloyd Leave a Comment

In Abu Dhabi, they don’t do things by halves, which is why the grand opening of the world’s largest indoor theme park on Yas Island, scheduled for this week, is causing such a stir amongst both motoring fans and thrill seekers.

The brand new theme park is striving to be the biggest and best at what it does and features numerous world firsts including the fastest rollercoaster in the world, and the largest Ferrari icon in the world.

Last week saw the new park open its doors for the first time to the press, with the first public opening scheduled for November 4th. The 2,200,000 square foot indoor theme park has taken 3 years to construct.

Featuring over 20 rides which tell the story of the iconic Italian car brand, including the pioneering new 4D fantasy ride Speed of Magic, and the world’s fastest rollercoaster, the Formula Rossa which hits speeds of 150mph, racing car simulators, and family friend rides, Ferrari World hopes to delight and enthral visitors of all ages.

The indoor theme park can accommodate 10,000 visitors and boasts a workforce of 900. With a huge amount of hype surrounding the opening of the world’s only Ferrari theme amusement park, Ferrari World is bracing itself for a busy first weekend.

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Ferrari theme park to open in Abu Dhabi this October

July 22, 2010 By Andrew Lloyd Leave a Comment

The world’s largest indoor theme park is due to open its doors in Abu Dhabi on October 28th. Over 20 rides and attractions are housed under the massive, custom made red roof which has been inspired by the shape of the bodywork of the Ferrari GT.

As the first Ferrari Theme Park in the world, expect to see some truly amazing attractions when the venue finally opens its doors this autumn. The park has been three years in the making and is a celebration of the luxury Italian car maker, Ferrari.

Take a ride on the fastest rollercoaster in the world which will propel you at speeds of 240kmph in just five seconds. Other spectacles include a tour of the Maranello Factory, and Viaggio in Italia which will take you on a virtual ride in a Ferrari through some of the most famous Italian landmarks. Kids will enjoy being taken on a 4D adventure trip lead by a racing driver on the “Nello” ride, Speed of Magic.

With just over three months to go until the grand opening of this exciting theme park on Yas Island, the final touches are being made to this astonishing attraction which promises to entertain, enthral, and showcase the legendary Ferrari brand at its very best.

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