BMW owned Rolls-Royce Motor Cars has reported record sales making this the third consecutive year for the car maker with increased sales. The company recorded a 1% growth in 2011-2012 with sales increasing from 3538 cars to 3575 cars in one year.
However, this was a lower growth rate that those recorded in the last two years that saw the company report sales growth of 31% and 150% respectively. The increased sales for 2011-12 can be attributed to expansions into newer markets with Rolls-Royce Motor Cars now selling luxury cars to Latin America, among other new areas. Another emerging but lucrative market for the car supplier is Saudi Arabia which reported a 63% increase in Rolls Royce car sales with automobile enthusiasts snapping up the luxury vehicles.
CEO of Rolls-Royce, Torsten Muller-Otvos, said: “Middle Eastern customers are completely different from British customers, and for that reason you might see more shiny, different colours in the Middle East.”
Sales in Europe rose 21% while Asia reported an increase of 18%. UK sales, however, were broadly flat that was partly brought on by an overhaul of the London dealership.
In the United States, sales of Rolls-Royce vehicles were spectacular with the country overtaking China as the luxury car maker’s top market. Mr Muller-Otvos said: “The United States proved to be quite strong at the end of the year, and we’ve had a certain slowdown in the Chinese market.”
According to Mr Muller-Otvos, the company has managed to rise above its challenges: “We are the pinnacle of all luxury brands in the world. We are interested in constant growth over the years to come, but sustainable growth.
“We had an outstanding year in spite of the challenges.”